but why? well the picture above gives the clue, his use of a
decidedly feminine object, an umbrella, in his time Jonas Hanway (1712-1786),
got the idea from a business trip he took to Persia, where the women used
enormous parasols imported from China along the Silk Road, it was just a small
step to see that in London’s rainy streets it would be a hit, he was the first
man to dare to use one in London and look ridiculous in the eyes of his
contemporaries, no English gentleman would risk being seen in public with an
umbrella, for nearly 30 years, Jonas Hanway, who was also known as a
philanthropist and founded The Marine Society which is still in existence
today, played the fool among the snobbish pedestrians, proudly promoting the
sensible apparatus made from animals’ ribs and stretched cloth and which would
democratize the city streets and have a serious impact on the carriage
business, when finally the new-fangled gadget was excepted by the populace,
many people opted to use an umbrella than hire a Hackney carriage, just one of
the many objects we all take for granted today, well done Jonas!
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