to Oxford Street to be precise,
and you want to impress your friends ask them to look at the top of the buildings at 105 to 109 Oxford Street and ask them what they see,
if they look carefully they will see 4 beavers, one holding a scroll,
so why 4 beavers? well the building used to be Henry Heath's Hat Factory and for many years, the
hats made here were felted with beaver fur, the factory's primary product was
top hats, which were made using felted fur from, according to their adverts,
'Beavers Otter, Rabbits, Hares and Musk rats.' Henry used beavers to top the
building because beaver fur was preferred to rabbit fur in hat-making for its
water-proofing qualities, beaver hats were a must-have for the
fashionable English gent from the 1550s onwards, the European beaver was hunted
to near-extinction for its fur in the 1600s, (and are making a comeback), but the trade was revived when a
Hudson's Bay Company started imports from Canada in the early 1700s, the four
Oxford Street beavers sit on top of a factory that employed around 70 people,
Henry Heath's name and
profession are still visible in a brick façade on the back of the former
factory on Hollen Street, tell all of your friends that as you walk past and they will be impressed!
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