Thursday, 24 May 2018


is getting serious about fashion,

 Amazon originally got into apparel all the way back in 2002 and acquired online shoe retailer Zappos for $1.2 billion in 2009, marking the largest purchase in its history at the time, fast forward to now, and above is Amazon's new building in Tokyo, that is being called the company’s largest photo studio in the world, 

 Amazon approached Torafu Architects for the project, the entrance is an illuminated runway using stage lights to give it the showiness of a fashion studio,

the building in all has a vast amount of space with an area of 7500 square meters (80730 sq ft), “The design capitalizes on the potential and sense of scale of the existing space,” says Torafu Architects,

the 1st floor is is the entrance, lounge, conference room, editorial studio, and library spaces, the 2nd floor serves as an office for full-time staff,

 on the 3rd floor there are 11 photography studios (separated by curtains) and 5 video studios, the company plans to shoot over 1 million photos and videos here each year, Amazon will be ramping up its private label offerings and shaping its image into one that is more cool and trendy, so for all of you fashions following people it appears that Amazon will be the brand to wear.

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