Tuesday 20 November 2018

Now Here Is A Novelty,

a heelless running shoe,


which it is claimed can help cut down on injuries, it appears that by removing the heel, athletic trainer Franc Beneyto came up with the idea for a heelless running shoe five years ago, after reading the book “Running with the Kenyans”, by Adharanand Finn, a journalist and amateur runner who lived for a few months in Kenya with athletes and coaches to investigate why they were able to run more, faster and get injured less frequently than others, and found that removing the heel cushioning of the running shoes “at an anatomically strategic point to allow good mobility in the ankle” and went out for a run, 

the trainer and project director at FBR describes the sensation of running without the support of the heel as ‘incredible’, “The feeling of power and freedom were incredible,” Beneyto told Spanish newspaper El Mundo, “The ankle acted like a spring that catapulted me forward with every step, so I just decided that I had to implement this concept as it was.” FBR (Faster & Better Runners) was founded by Franc Beneyto in collaboration with a team of researchers in biomechanics, designers, podiatrists, physiotherapists, lawyers, journalists and athletic trainers, Beneyto said that the decision to create their own company to produce the heelless running shoe was taken after numerous companies, both Spanish and foreign showed little interest in developing it, a pair of FBR heelless running shoes costs 139 euros ($158) and can be purchased via the FBR website, and no I am not on commission, I just thought for runners prone to injury this could be great idea.


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