you may remember,
we have recently returned from Disneyland Hong Kong, and was
astounded to read that this cover from a 2 year old publication has landed
Donald in the soup, he is at the centre of a police investigation for hidden
advertising on behalf of the aquarium Den Blå Planet in Denmark, the cover
caught the eye of Denmark’s Consumer Ombudsman
(Forbrugerombudsmanden), the November 2013 edition in question features Donald
Duck and his nephews Huey, Dewey and Louie (Rip, Rap and Rup in Danish)
clinging to a hammerhead shark flying high above the popular aquarium Den Blå
Planet, which at that point had recently opened to the public, the Consumer
Ombudsman said in a press release on Tuesday that the aquarium and publisher
Egmont had violated the Danish Marketing Practices Act's (markedsføringsloven)
rules for hidden advertising messages because nowhere on the cover did it state
that the comic was an ad for Den Blå Planet and Egmont, it
appears to have mixed paid and editorial content together to such a degree that it
is impossible for children to see that it is an advertisement, Ombudsman
Christina Toftegaard Nielsen then stated, 'therefore, we are reporting them to
the police, the case is serious', so it looks like Minnie will be visiting
Mickey behind bars and what about the children? think of the children, Huey, Dewey and Louie, Dad behind bars!
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