for a dress you can never wear?
earlier this year, San Francisco businessman Richard Ma spent
$10,000 on a dress created by The Fabricant, the world’s first digital-only
fashion house, the problem is that the dress didn’t really exist outside the
digital world, digital-only
clothes are so new that most people haven’t even heard about them, but some
experts believe they will one day be a flourishing industry, apparently you can actually put them on (sort of) and show
them off on social media, in fact that’s actually their main purpose, photograph The Fabricant,
“Once the world got introduced to social media, clothing
production increased massively. It’s all about ‘the fake reality’ – we have to
understand that people are buying things to wear once and be pictured in, they
never wear these clothes again,” Ronny Mikalsen, CEO of Scandinavian fashion
brand Carlings, told Evening Standard, Iridescence, the $10,000 dress that The Fabricant created for
Richard Ma’s wife, was silver and silky in its composition, and when it caught
the light, it twinkled, but digital fashion doesn’t have to be expensive, Carlings
launched its own digital collection in October of last year, with items priced
as low as $11, the whole collection sold out in just one week.
yes I can just see my face copied and pasted in this delightful coat, the interesting thing about digital clothing is that the
price you pay per article only covers the cost of having it fitted to one
picture. If you’d like to “wear” it in another photo, you have to pay an extra
fee, as crazy as paying for digital clothing sounds for most
people, experts believe it will become big business in the not so distant
future, “This will never replace physical clothing. We will always
need those items, but they’re not the items you want to express yourself, they
don’t show the other side of your personality, which the younger generation are
all keen to do,” Ronny Mikalsen said, “Digital
fashion will become an important part of every fashion business’ future
business model. It’s not going to replace everything, but it will be an
important part of that,” Matthew Drinkwater, head of the Fashion Innovation
Agency at the London College of Fashion, added, for myself a digital coat, or a pack of 3 pairs of socks from M & S? I will take the socks please!
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