a considerable amount of money on a product lines badge,
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like this, worldwide known Honda badge, I often wonder why change a well known symbol, again I suspect at considerable expense, but there it is, money to burn I guess as Honda's new badge is unveiled,
image from designhill,
and here it is, not being au fait with corporate image culture I have to ask why? and then Walmart announced this:
'Walmart is excited to announce a comprehensive brand refresh that reflects its evolution as a people-led, tech-powered omnichannel retailer.'
and this is it,
wow! I am totally underwhelmed, I wonder what the cost of this "comprehensive brand refresh" cost in terms of design and to reprint all of its signs and paperwork? and does the above really make a difference to me spending money on a Honda or going to Walmart? I guess I am missing something.
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