Friday, 21 July 2017

I Have Always Liked The Work Of Salvador Domingo Felipe Jacinto Dalí i Domènech, Marquis Of Dalí de Púbol ,

ever since I first looked at, 

The Persistence of Memory, painted in 1931, by the artist better known as Salvador Dali, so why the picture of Chupa Chups? well it appears that the founder of the candies, which were created by third-generation Spanish candymaker Enric Bernat Fontlladosa, had been designed to appeal to both children and parents, it was the first time a round lollipop had been introduced to the Spanish market, write authors Denise Kenyon-Rouvinez, Gordon Adler, Guido Corbett and Gianfilippo Cuneo, and it changed the fortunes of Bernat’s company, “Within five years, Chupa Chups lollipops were sold at about 300,000 places around Spain,” writes the Times, “The company instructed shopkeepers to place the lollipops as close to the cash register as possible, a break from the traditional policy of keeping candy in glass jars behind counters, far from little fingers.” but it wasn’t until the late 1960s that Dalí’s logo design cemented Chupa Chups’ appeal, “In 1969, Bernat complained about what he had while having coffee with his artist friend, you guessed it, none other than Salvador Dalí,” writes Belinda Lanks for Co.Design, 

According to lore, the painter went to work immediately, the artist at work above, doodling for an hour on newspapers that were laying around,” writes Blenker, “Dalí’s version masterfully integrated the the name of the lollipop into the daisy design, and has hardly changed since.” 

He made one other change, too, by insisting that the logo be put on the top, rather than the side, of the lollipop, it was this placement and basic design that the company began successfully marketing internationally in the 1970s–eventually helping Chupa Chups become the global sugar powerhouse it is today, Salvador Dalí’s basic design can now be found on everything from Chupa Chups-branded air fresheners to ice cream, what a game changing meeting it was for all concerned over a cup of coffee!

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