Saturday, 15 July 2017

Keeping To Car Logos,

I thought I would mention the one that many people seem to get wrong,

the BMW logo, what does it mean?, founded in 1916 Bayerische Motoren Werke was officially licensed by Franz Josef Popp, the company was a part of Rapp Motoren Werke, however Popp decided to make a move and BMW became an independent enterprise, the only thing left was to find clients, so the company already had its named but it still didn’t have a logo, the same year new trademark was registered under No. 221388 featuring circular design which was actually similar to Rapp logo, however new badge had BMW letters on it body located on the very top of the ring, 

many believe that the white and blue are the clouds and sky as seen through a propeller, as depicted in this 1929 advertisement with BMW written at the top of it, but nothing could be further from the truth, the blue and white quadrants represent the Bavarian Free State colours, but in the opposed order, why? because it was illegal to use national symbols in a commercial trademark.

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