I seem to be on a Japanese theme,
bubble gum wrappers, normally a throwaway,
but not in Japan where snack-maker Lotte decided to get
playful. For each of their 7 different flavors of gum the firm created a series
of graphic wrappers, a total of 58 different designs, each with their own
distinct look,
the Lotte Origami Club,
as it’s called, was borne out of that characteristically Japanese word mottainai,
which embodies the the meanings of the words reduce, reuse recycle and respect,
and these are just a few of the wrappers,
that are available, seems like a great way to get consumers to buy one of each,
where they also have a few tutorials including how to fold a penguin, a koala and a plum blossom, if you search social media for the hashtag #ロッテおりがみ部 you can also see some impressive user-results, I am afraid my gum chewing days are over, way too many fillings that I am sure the gum will remove!
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