Thursday, 26 July 2018

As A Kid,

Lego sort of passed me by,

I went from Meccano, (which is a lot different in the 1950s than it is today), to trains, stamp collecting, fishing, photography and that was it, somehow I missed out on the Lego craze, but there is no denying it's popularity, judging by the 8 Lego Lands around the world, so here is another post about the famous building brick,

where they spring to life in these advertising campaigns, 

 developed by Asawin Tejasakulsin, a senior art director at Ogilvy & Mather in Bangkok, Thailand, the two series, Imagine and Build the Future, amplify the childhood wonder central to the Lego brand, devising playful scenarios that successfully interact with reality, in Imagine, storybook animals come to life, 

while in Build the Future, 

 children assemble the uniforms of their dream jobs, all using Lego bricks,

You can see more work by Tejasakulsin on Behance, they tell me that lego bricks are one of the most painful things to walk on in the home, good job they do not make transparent ones,

oh wait a second they do!

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