has brought together two unlikely bedfellows,
firstly Cleanse EX, a maker of a natural antibacterial
agent, who saw an exponential rise in demand for hand sanitizer but lacked the means of
distributing it, at the other extreme, Ohishiya, who manufactures and refills the
ubiquitous fish-shaped portable soy sauce containers saw their market totally collapse,
together they formed SafeHandFish which is a
joint-initiative from the two Japanese companies, the
partnership, which sees soy sauce replaced with hand sanitizer, is nothing
short of genius, especially in Japan where bento boxes are a firm favorites, in the box there is a miniature soy sauce
bottle, which are often shaped like fish, typically, the caps are red or green
but for this project they’ve been changed to blue, a symbol of cleanliness, the
fish-shaped hand sanitizers are being provided for free to certain restaurants
and caterers like sio, mo:take, potluck and la toil who will include the
containers in take-out orders, what a neat combination!
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