Tuesday, 21 April 2020

The Present Crisis,

has brought together two unlikely bedfellows,


firstly Cleanse EX, a maker of a natural antibacterial agent, who saw an exponential rise in demand for hand sanitizer but lacked the means of distributing it, at the other extreme, Ohishiya, who manufactures and refills the ubiquitous fish-shaped portable soy sauce containers saw their market totally collapse, 

together they formed SafeHandFish which is a joint-initiative from the two Japanese companies, the partnership, which sees soy sauce replaced with hand sanitizer, is nothing short of genius, especially in Japan where bento boxes are a firm favorites, in the box there is a miniature soy sauce bottle, which are often shaped like fish, typically, the caps are red or green but for this project they’ve been changed to blue, a symbol of cleanliness, the fish-shaped hand sanitizers are being provided for free to certain restaurants and caterers like siomo:takepotluck and la toil who will include the containers in take-out orders, what a neat combination!


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