is making a move into the residential business,
Mercedes-Benz is creating a skyscraper in Dubai, named the Mercedes-Benz Places in Dubai, the tower will
reportedly be 341 meters high, 65 storeys tall, Mercedes-Benz and developer
Binghatti have combined to design the tower, "with
Mercedes-Benz Places in Dubai, we are going beyond automotive to create
outstanding brand moments," said Britta Seeger, a member of the management
board for Mercedes-Benz Group AG. "Our aim with our first branded real
estate residential tower is to create new, desirable grounds that inherit our
brand's DNA and give our customers a place to arrive, unwind and come home
to." it will contain 225 apartments along with restaurants, a gym,
lounges, exhibition spaces and "VIP parking" facilities, Mercedes-Benz
is not the only car company getting into property, Binghatti is also
creating a 42-storey skyscraper with luxury car manufacturer Bugatti in Dubai,
also in the property market Bentley, Aston Martin and Porsche are also developing
residential properties, Porsche created a 60-storey skyscraper in Miami Beach,
which opened in 2017, and Bentley is creating a 61-storey skyscraper nearby, meanwhile,
Aston Martin is designing an angular black home in New York as part of its
Automotive Galleries and Lairs service, which launched in 2019, I wonder if some of the other 'big players' in the automotive industry will diversify into property?
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