Thursday 4 January 2024

A Car Maker,

is making a move into the residential business, 


Mercedes-Benz is creating a skyscraper in Dubai, named the Mercedes-Benz Places in Dubai, the tower will reportedly be 341 meters high, 65 storeys tall, Mercedes-Benz and developer Binghatti have combined to design the tower, "with Mercedes-Benz Places in Dubai, we are going beyond automotive to create outstanding brand moments," said Britta Seeger, a member of the management board for Mercedes-Benz Group AG. "Our aim with our first branded real estate residential tower is to create new, desirable grounds that inherit our brand's DNA and give our customers a place to arrive, unwind and come home to." it will contain 225 apartments along with restaurants, a gym, lounges, exhibition spaces and "VIP parking" facilities, Mercedes-Benz is not the only car company getting into property, Binghatti is also creating a 42-storey skyscraper with luxury car manufacturer Bugatti in Dubai, also in the property market Bentley, Aston Martin and Porsche are also developing residential properties, Porsche created a 60-storey skyscraper in Miami Beach, which opened in 2017, and Bentley is creating a 61-storey skyscraper nearby, meanwhile, Aston Martin is designing an angular black home in New York as part of its Automotive Galleries and Lairs service, which launched in 2019, I wonder if some of the other 'big players' in the automotive industry will diversify into property?


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