Wednesday 22 May 2019

Ballet And Hong Kong,

do not immediately spring to mind as partners,


 but a 40-year-old dance company underwent a dramatic rebrand in 2018 courtesy of Washington, D.C. based-agency Design Army,

 sporting a mix of classic tutus alongside contemporary sportswear, 

 the company goes kung-foo fighting,

 as well as that the dancers pas de deux across basketball courts and stroll en pointe through crosswalks,

 in a new brand video from the Hong Kong Ballet, swarms of brightly dressed ballet dancers demonstrate traditional techniques in a contemporary urban environment,

 the video is a re-mix of Maurice Ravel’s Boléro,


you can find more moments of dancers in motion on the Hong Kong Ballet’s Youtube channel and take a peek behind the stage curtain on Instagram, now the sad bit, I would normally put the video here, but there is a problem with the server, so I receive this message,

but all is not lost, if you click on this it should take you to the video.


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