Wednesday 3 April 2019

Could This Be The Face Of New Shops,

in the future?


 this series of box-like units form a small mountain in a hip Tokyo neighborhood,

 this is Kashiyama Daikanyama, a new, multi-purpose commercial complex from Japanese clothing retailer Onward,

 in addition to selling actual clothing, the 6-story structure also includes a café, art gallery, restaurant, bar and lounge space, 

 and is part of a larger trend in which brands bring multiple retail experiences under a single roof, although now a global brand, Onward’s humble beginnings date back to 1927 when Junzo Kashiyama founded Kashiyama Trading,

in the building there is a café on the basement floor connects to the ground level where a gallery and lounge area can be used for events and exhibitions,

 the location of the café on the basement floor allows a higher viewing point from street level and for passersby to get a sense of the ambiance inside,

 the second floor shop dedicated to fashion and interior accessories,

 the third floor shop,

 the fourth floor restaurant,

 the 5th floor bar, 

 this one has got my vote, I could happily relax in here whilst Diana goes window shopping day, 

and night! will this be the new way to go shopping or will the shopping malls continue to draw us in? Nendo, was the design mastermind behind the project, “The interior of the complex was designed to emphasize the structure’s external characteristics and the overall concept of the project,” says Nendo, “This was done with the mix of materials and subtle transitions of colors and textures to separate or relate between different utility areas in the overlapping sections of the boxes.” if you’re in the area and would like to visit Kashiyama Daikanyama, it officially opened to the public yesterday, April 2, 2019.


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