'there's a sucker born every minute',
becomes so true when I read of people paying $3,000 for a pair of Nike trainers, and it all started out as a sort of a joke!
the overt-the-top sneakers were only meant to highlight just
how absurd collab culture has become in recent years, as MSCHF head of
commerce, Daniel Greenberg, told the New York Post: We thought of that Arizona Iced Tea
and Adidas collab, where they were selling shoes that [advertised] a beverage
company that sells iced tea at bodegas. So we wanted to make a statement about
how absurd collab culture has gotten. We were wondering, what would a collab
with Jesus Christ look like? As a Jew myself, the only thing I knew was that he
walked on water.”
luckily, the tongue-in-cheek nature of the project didn’t
stop people from snatching up the shoes within minutes of their launch. Fewer
than two-dozen pairs of MSCHF x INRI Jesus Shoes were posted on retail site
StockX last Tuesday, at a price of $3,000 each, allegedly immediately selling out, but apparently the unique sneakers can still be bought on StockX right now,
so what do you get for the joke? officially
named “MSCHF x INRI Jesus Shoes”, the white sneakers had their soles injected
with 60 ccs of water from the Jordan River and were allegedly blessed by a
priest, apart
from the blue-dyed “holy water” sploshing in their soles, the MSCHF x INRI
Jesus Shoes features several Christian symbols, like the the Bible verse from
Matthew 14:25, which refers to the story of Jesus walking on water, a single
red dot symbolizing Jesus’ blood, a crucifix attached to the laces, and last,
but certainly not least, frankincense-scented insoles, oh frankincense-scented? well why did they not say that at the start, that makes them all worthwhile! I have to say that Nike itself is not affiliated with this project. MSCHF are
said to have bought the Nike sneakers at retail value and then applied their
original design ideas to create a metaphor of “walking on water”, photographs MSCHF, and in case you are wondering who said 'there's a sucker born every minute' have a look here, it might not be who you first thought of.
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