of things to come,
images courtesy of Nike, according to Nike's
chief innovation officer John Hoke, the company is seeking to take advantage of
its exclusive data on athlete performance with a bespoke large language model
(LLM), LLMs are a text-based form of artificial intelligence (AI) trained to recognize
language patterns,
at
a recent Nike event in Paris, where the brand unveiled its new collection of
elite sports footwear ahead of the 2024 Olympic Games, which take place in the
French capital this summer,
the company also showcased Athlete Imagined Revolution (AIR), a project that saw the design team create prototype shoes for 13 of Nike's top athletes including US sprinter Sha'Carri Richardson and French footballer Kylian Mbappé, based on their requests and personalities, whither these shoes will ever make it into full time production remains to be seen, but it is amazing that AI can take your performance and preferences and design a shoe, especially for you!
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