is now open once again,
photographs mitoyo-kanko.com/chichibugahama/, but what makes this beach s popular in Japan? it was once an obscure seaside destination in Japan’s Kagawa Prefecture, this place turned
into a magnet for Instagram influencers virtually overnight.
It all started in 2016 when authorities in Mitoyo City organized a photo competition
to boost local tourism. One of the most eye-catching entries featured two
children reflected in the shallow waters of Chichibugahama, and the visual
effect was so stunning that the idea of using this mirror effect as a tourist
draw turned into a marketing success story,
the beach is in beachin Mitoyo City, Kagawa Prefecture, the city website started posting tips on how to take the perfect picture at Chichibugahama, and posted a calendar listing tide and sunset times at the beach, as the photos found their way on social media, the Mitoyo City website got over 40,000 visits in just a few days, I wonder how many other places have a beach like this, that the residents do not know about or advertise,
“The
fact that many people gather in a place which locals barely even look at is
something which makes me especially happy,” Yukari Ishii, a worker with Mitoyo
City’s tourism department, told Japan Forward way back in 2018. “Given
the drastic shift this year, one really feels the force of social media.” all I can say is we would
love to visit, without the crowds!
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