A Quick Question,

if you look at the picture below,

what is the bottle made of? I know the answer is pretty obvious, 

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it is plastic of course! Innisfree, is a company that specializes in naturally-inspired beauty products, and apparently didn’t expect anyone to actually check if the bottle for its face serum was actually made of paper, as suggested by the texture of the packaging and the “Hello, I’m paper bottle” branding printed on it. Only someone did check, slicing open the thin cardboard only to find a regular plastic bottle inside. This person posted photos of their discover on a Facebook group called “No Plastic Shopping,” and it didn’t take long for them to go viral, South Korean media outlets were quick to cover the story, and the wave of criticism prompted Innisfree to issue a statement, only the company’s explanation wasn’t very well received, “We used the term ‘paper bottle’ to explain the role of the paper label surrounding the bottle,” Innisfree said in its statement. “We overlooked the possibility that the naming could mislead people to think the whole packaging is made of paper. We apologize for failing to deliver information in a precise way.” The person who first revealed Innisfree’s deceitful packaging online told The Korean Herald that they found the company’s explanation to be “insufficient”, and accused it of “green washing” its labelling,

the strange thing is that Innisfree did put out a YouTube video about 8 months ago showing that there was a plastic bottle inside that paper shell, and clearly demonstrating how to recycle both parts of the packaging, I guess something got lost in the translation!