With Leading Brand Shops Like,

Adidas, Bose, Cartier, Calvin Kline, Channel, Dr Beers and Dior to name just a few,

it has still been a hard year for shopping centres like this one the Times Square shopping centre in Causeway Bay, Hong Kong, photograph Exploringlife- Own work, CC BY-SA 4.0, 

the centres turnover in 2020 was just under, 2 billion yuan, at todays rate just over £220,195,000 or $304,529,000, photograph, Exploringlife- Own work, CC BY-SA 4.0, it seems a lot but what if I told you one man could turn over more than that all by himself in less than a year? 

meet Xin Youzhi, aka Xinba, an online personality known as China’s king of live streaming sales, born in a small village in northeast China, Xinba managed to defy the odds, becoming one of the most popular web perdonalities in China, as well as the most successful live stream seller. Operating on Chinese streaming platform Kuaishou, the young entrepreneur specializes in promoting all sorts of products to his fans, and trying to get them to buy as many as them as possible during his online broadcast, promoting a wide variety of products, from shampoo to mobile phones, to his over 40 million fans in his latest selling marathon he beat his own record,

 

unlike most other livestreaming sellers in China, Xinba, doesn’t really focus on a category of products, instead promoting anything from mattresses, to gadgets and beauty products. If it can be sold, he’ll promote it, and his millions of fans will buy it. Today, Xinba is the hottest streamer on Kuaishou and one of the most popular in China, so how does young Xin Youzhi convince his followers to part with their money during his livestreams? Well, apart from using sound selling and marketing tactics, he leans quite heavily on his backstory, constantly reminding his millions of fans – most of whom are farmers – that he is the son of a farmer as well, He is not lying, but he has come a long way since his farming days, 

so here is the question, how long did it take Xin Youzhi, aka Xinba to take more money than the shopping mall above did in a year?

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his latest marathon lasted 12 hours! yes in just 12 hours he turned over £238,611,780 or $330,000,000 for the full story have a look here, I had to read that again, in just 12 hours he took more than the shopping mall did in a whole year, amazing!