Saturday, 24 April 2021

This Is The Silkiest Piece Of Edited Video Montage,

that I have ever seen,


"When things aren’t fair, we’ll come together for change.” That’s the message behind an impeccably edited video montage by Wieden + Kennedy. Created for Nike’s You Can’t Stop Us campaign, the split-screen compilation flows through 72 clips of individual athletes and teams from 24 different sports who run, flip, and dive across the screen, shifting from the court and the beach to the mat and the street in seamless movement, to create the dynamic mashup, Wieden + Kennedy parsed 4,000 sequences before deciding on the final 72 shots featuring 53 athletes, to watch the video in full size have a look here, what an amazing piece of video montage.


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