Sunday, 18 April 2021

Pocari Sweat,

is I have to admit,


not a name I would think of to advertise a sports drink, but Pocari Sweat is one of Japan’s most-popular sports beverages, and has just released a new ad that features a girl running through undulating hallways, confetti and flower petals to reach her friend,

the sixty-second ad was created almost entirely in a single-take and relying largely on hand-made sets and props,

the ad, which is titled demo kimi ga mieta (but then I saw you) features actress Sena Nakajima playing a schoolgirl who is walking through a school hallway, ad agency Dentsu hand-crafted the entire set, which is complete with confetti machines and motorized floors and walls that undulate, you can watch the full video above, 

and after that, watch the behind-the-scenes video which is equally impressive, what a neat advertisement, but for myself, a shame about the name!


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